Quality, healthy, clean and effective agricosmetics

OWAY is the first and only professional agricosmetic brand to use glass and aluminium as primary materials in its packaging, with the goal of creating the first global network of entirely plastic-free salons and spas.

OWAY values and supports local craftsmanship, collaborating with micro-production associations and promoting a virtuous collective of workers, artisans and farmers. In ORTOFFICINA, the farm on the hills of Bologna, OWAY grows with biodynamic methods and zero-mile plants, shrubs and aromatic herbs that become the ultra-performing complexes of essential oils, extracts and hydrolates in its formulations.

The biodynamic method is the purest and most effective type of cultivation: free of the pesticides, herbicides, insecticides and synthetic fertilisers used in conventional agriculture. It respects the plant and the environment following three fundamental principles — keep plants healthy without using chemical substances; keep fertile soil in cultivation using biodynamic preparations and cumulus; and rely on the moon's influence for proper sowing and harvesting, to obtain ingredients rich in active and nutritious elements.

OWAY is PETA approved. &SoWhat is proud to announce that we were chosen as one of OWAY's 50W salons in 2018 and 2022.